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Pony car

1974 Plymouth Cuda

Pony car powered by 1974 Cuda 318/360 LA V8 range.

1974 Plymouth Cuda 360 front three-quarter view with performance hood, body-side stripe, factory-style wheels, chrome bumpers, and final-year guards
Factory model Cuda 2-door hardtop, body code BS23
Engines 318 two-barrel standard; new 360 four-barrel optional
360 rating 245 SAE net hp at 4,800 rpm; 320 lb-ft at 3,600 rpm
Dimensions 108-inch wheelbase; about 193 inches long
Reported production 4,989 Cudas; 1,191 reported with the 360
Reported base price $3,252; another reference reports $3,119

Story

The 1974 Plymouth Cuda closed the E-body Barracuda story with one model-year identity and two small-block paths. The BS23 hardtop kept the performance hood, black rear panel, bucket-seat cabin, heavy-duty suspension, electronic ignition, power front disc brakes, and model-specific trim that separated it from the BH23 Barracuda. New rear bumper guards are the clearest final-year exterior cue.

The E44 318 two-barrel remained standard. Plymouth's factory engineering schedule rates it at 150 SAE net horsepower and 255 lb-ft. The new E58 360 four-barrel replaced the 340 and delivered 245 net horsepower and 320 lb-ft with a Carter Thermo-Quad, low-restriction intake, and dual exhaust. A floor-shift three-speed was standard, the 360 alone opened the regular A833 four-speed path, and TorqueFlite was available with either engine.

The 8 3/4-inch rear axle, torsion-bar front suspension, leaf-spring rear, front discs, rear drums, wheel and tire schedules, stripe choices, vinyl roofs, paint palette, Rallye cluster, console, and upholstery choices remained configurations of the same Cuda. The 360-only A36 package added a 3.55 Sure-Grip, 26-inch radiator, fan shroud, and power-steering cooler where applicable. Appearance equipment cannot prove which drivetrain a car received.

Secondary sources agree on 4,989 final-year Cudas and 1,191 360 cars, but their geographic and transmission methods do not fully reconcile. A 430-car manual figure completes one 360 split with 761 automatics, while another feature reports 398 four-speeds. The page preserves those differences as evidence limits. VIN, fender tag, broadcast sheet, body numbers, drivetrain stamps, dates, and ownership records must agree before badges, stripes, hood treatment, or a replacement engine can establish an individual car's original build.

1974 Plymouth Cuda front three-quarter view with restrained factory-style hood, bumper, grille, and wheel presentationBull-Doser via Wikimedia Commons · Public domain

Price history

Values

Nominal dollars from original price sheets, auction archives, and approved value references.

Original Price

  • Base MSRP $3,252

    1974 Plymouth Cuda hardtop (1974)

    J.D. Power reported original MSRP; another secondary chronology reports $3,119, so neither is silently preferred as factory-audited.
  • Base MSRP $3,119

    1974 Plymouth Cuda hardtop alternate reported base price (1974)

    Alternate secondary figure retained to expose the unresolved price-source conflict.

Market Observations

  • Auction sale $38,000

    Jul 15, 2025 · Bring a Trailer

    BS23L4B294737, originally L-code and sold with a 373ci stroked replacement engine and extensive changes. · modified · good Completed modified-car sale; not treated as a stock 360 benchmark.
  • Auction sale $45,100

    Jun 23, 2023 · Barrett-Jackson Las Vegas via CLASSIC.COM

    BS23G4B163637, originally a 318 G-code car and sold with a 440 swap. · modified · good Completed modified-car sale; not treated as a factory 318 value benchmark.
  • Auction sale $30,750

    Jan 6, 2021 · Bring a Trailer

    BS23G4B140791, originally a 318 car and sold with a 496 Wedge and replacement TorqueFlite. · modified · good Completed modified-car sale; not treated as a factory 318 value benchmark.
  • High bid $27,500

    May 7, 2019 · Bring a Trailer

    BS23L4B251606, 360 automatic with modified hood, stripe, wheels, wing, and bumper treatment. · modified · good Reserve-not-met high bid; not a completed transaction or stock benchmark.

Values move with paperwork, originality, options, condition, venue, and body style. High bids and guide values are labeled separately from completed sales.

Reference records

Options, Colors & Components

Source-backed details for trim, chassis, production, and authenticity.

Engine Details

  • Standard 318 E44 318 two-barrel, 150 SAE net hp and 255 lb-ft in the factory engineering schedule · Standard 1974 Cuda engine; fifth VIN character G · engine assembly / specification
  • Optional 360 E58 360 four-barrel, 245 SAE net hp at 4,800 rpm and 320 lb-ft at 3,600 rpm · Optional 1974 Cuda engine; fifth VIN character L · engine assembly / specification
  • Factory induction 318 two-barrel; 360 Carter Thermo-Quad four-barrel with low-restriction air cleaner · Engine-dependent factory equipment · carburetor / specification
  • Electronic ignition Factory electronic ignition on both documented V8 paths · 1974 Cuda 318 and 360 · ignition / specification
  • Carter BBD 318 applications 6464S manual; 6465S or 8028S automatic; California 6467S early or 8018S late automatic · 1974 Barracuda/Cuda B-series among the listed 318 applications; verify transmission, emissions equipment, running date, and installed unit · carburetor / carburetor list
  • Carter Thermo-Quad 360 applications 6452S manual or 6453S automatic; California 6454S manual or 6455S automatic · 1974 Barracuda/Cuda B-series among the listed 360 applications; verify transmission, jurisdiction, date, and installed unit · carburetor / carburetor list

Transmission

  • Factory transmission 3-speed floor-shift manual
  • Factory transmission A833 4-speed manual with pistol-grip shifter for the 360
  • Factory transmission TorqueFlite 3-speed automatic

Options

318 standard. 360 optional. for the 1974 Plymouth CudaClassic Muscle · Reference illustration

Paint

Appearance

Interior

Chassis

Authenticity

8 3/4-inch axle choices for the 1974 Plymouth CudaClassic Muscle · Reference illustration
  • Model and body identity BS23 identifies the Cuda two-door hardtop; the sixth VIN character is 4 for model year 1974 · VIN plate, fender tag, broadcast sheet, title history, body stamps, and factory paperwork · fraud detection
  • Engine identity G in the fifth VIN position supports the 318 path; L supports the 360 path · VIN, fender tag, broadcast sheet, window sticker, engine pad and castings, and dated records · numbers matching
  • Engine assembly and dates Block casting and pad, assembly date, carburetor, ignition, intake, and exhaust should agree with the scheduled build and engine path · Engine block, carburetor identifiers, distributor, exhaust, broadcast sheet, and restoration history · date correctness
  • Transmission and axle agreement Three-speed, A833, or TorqueFlite plus ratio and Sure-Grip status must match the car's records and assembly identifiers · Fender tag, broadcast sheet, transmission stamp, axle tag and stamp, shifter, linkage, and service records · numbers matching
  • Paint, trim, and cabin agreement Paint, stripe, vinyl roof, hood, wheels, upholstery, console, and instrument choices should reconcile as one factory order · Fender tag, broadcast sheet, window sticker, protected paint, trim codes, body openings, and interior components · trim correctness
  • Document chain VIN, fender tag, broadcast sheet, window sticker, body numbers, drivetrain dates, and ownership history should agree · Original records, title chain, inspection report, body stamps, component identifiers, and restoration invoices · fraud detection

Still Researching

  • engine Factory records establish both engines, but complete casting, assembly, carburetor-number, and effective-date matrices were not recovered; secondary 318 rating schedules also differ.
  • transmission Factory availability and ratios are documented, but complete case, tag, assembly, and date-code references remain unresolved.
  • rear axle Factory records now document the Barracuda 8 3/4-inch housing package, axle-shaft service part and length, carrier architecture and casting identifiers, 29-tooth splines, ratio-tag location, and applicable service gear sets. Exact production assembly codes, build dates, running revisions, and an individual car's original installation remain unresolved.
  • brakes Factory layout, dimensions, and key Barracuda-applicable pin-caliper housing, hub/disc, adapter, lining, hose, master-cylinder, rear-drum, rear-cylinder, rear-hose, and power-unit service numbers are documented; complete supplier, side, engineering-number, effective-date, and supersession schedules remain unresolved.
  • suspension The E-body layout and 360 heavy-duty path are documented, but factory sections do not fully reconcile the rear anti-sway-bar boundary and complete component numbers remain unresolved.
  • option packages Exact-year factory data-book pages 59 and 61-65 now document 34 principal Cuda standard, extra-cost, package, and no-charge paths with major restrictions, but the archive states that the data book is not a complete option list. No final order guide, price schedule, complete compatibility/cancellation matrix, dated sales-code revision ledger, or individual-car order record was recovered; the data-book E55 label also remains unreconciled with the accepted E58 360 code.
  • production Secondary references agree on 4,989 Cudas and 1,191 360 cars, but geographic scope and transmission splits do not fully reconcile; one series yields 430 manual 360 cars while Hot Rod reports 398 four-speeds.
  • paint colors The factory selector documents the palette and major combinations, but midyear effective dates and every paint-roof-stripe exception require further review.
  • trim and appearance Standard and optional appearance equipment is documented, but complete delete, substitution, bumper-running-change, and parts details remain unresolved.
  • interior Factory A6 color codes and principal choices are documented, but complete material, grain, hardware, and date-change details remain unresolved.
  • authenticity markers The model and engine boundaries are documented, but each car requires its own VIN-safe tags, body numbers, drivetrain stamps, dates, and documentary chain.

Codes & names

Names & Engine Codes

Common names and codes are grouped so LS6 references point to the same engine, not separate pages.

Torsion bars, leaves, discs for the 1974 Plymouth CudaClassic Muscle · Reference illustration
1974 Cuda 318/360 engine range 1974 Cuda 318/360 LA V8 range
1974 Plymouth Cuda 318 and 360 1974 Cuda 318/360 LA V8 range
BS23 G/L engine range for 1974 1974 Cuda 318/360 LA V8 range
1974 Cuda engine choices 1974 Cuda 318/360 LA V8 range

Photo and video gallery

Gallery

3 photos and videos

Sources & Documentation

Reader contributions

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