Classic Muscle
Search cars, engines, parts...

Search Classic Muscle

Enter at least two characters to search the archive.

Enter at least two characters to search the archive.

Pony car

1972 Plymouth Cuda

Pony car powered by 1972 Cuda 318/340 LA V8 range.

1972 Plymouth Cuda 340 in True Blue, shown in a stock-appearing front three-quarter presentation
Factory model Cuda 2-door hardtop, body code BS23
Engine transition Early 340 standard; later 318 standard with the 340 retained
340 rating 240 SAE net hp at 4,800 rpm; 290 lb-ft at 3,600 rpm
Dimensions 108-inch wheelbase; 186.6 inches long and 74.9 inches wide
Reported production 7,828 Cudas; 1,946 with the 318 and 5,864 with the 340
Reported base price $2,953

Story

The 1972 Plymouth Cuda kept the E-body's hardtop shape but entered a very different performance year. The convertible and big-block engines were gone. A 340 four-barrel, performance hood, color-keyed grille, black rear panel, heavy-duty suspension, bucket-seat cabin, and 14-inch performance tires defined the early Cuda described in Plymouth's sales material.

The engine story changed after production began. Chrysler-Plymouth Product Information Bulletin No. 5 said the BS23 Cuda would move from the E55 340 four-barrel to the E44 318 two-barrel as its standard engine. The 340 remained available during the changeover. That makes the 1972 Cuda one model with two legitimate factory baselines, not two duplicate cars: a buyer should expect BS23G2 identity for a 318 car or BS23H2 for a 340 car and should reconcile the VIN, fender tag, broadcast sheet, window sticker, and drivetrain dates.

The 340 remained the enthusiast choice at 240 SAE net horsepower and 290 lb-ft, backed by a floor-shift three-speed, optional A833 four-speed, or TorqueFlite. Every 340 Cuda received the heavier suspension package, and the A36 performance-axle group added a 3.55 Sure-Grip axle with related cooling equipment. Power front discs, Rallye instruments and wheels, console, vinyl roof, sunroof, and other comfort and appearance equipment expanded the order sheet.

Reported production is 7,828 Cudas: 1,946 with the 318 and 5,864 with the 340. Those engine subtotals are 18 cars short of the reported Cuda total, so the difference is shown instead of silently forcing the numbers to agree. Surviving badges, hood treatments, wheels, or replacement engines can make a Barracuda look convincing; the complete car and its records establish what it was when new.

1972 Plymouth Cuda 340 front three-quarter view; paint and hood details are visual context, not proof of a specific car's factory buildSicnag via Wikimedia Commons · CC BY 2.0

Price history

Values

Nominal dollars from original price sheets, auction archives, and approved value references.

Original Price

Market Observations

  • Auction sale $53,500

    Oct 16, 2025 · Bring a Trailer

    BS23H2B454501, four-speed, with window sticker and broadcast sheet; refurbished with Vintage Air and aftermarket audio. · modified · good Completed sale with useful documentation but non-stock equipment.
  • Auction sale $42,560

    Aug 5, 2023 · MAG Auctions Reno

    Published record identifies a 1972 Cuda but provides limited configuration and condition detail. · unknown · unknown Unknown build state is retained rather than inferred.
  • Auction sale $55,000

    May 19, 2023 · Bring a Trailer

    BS23H2B251732 with replacement 340, Six Pack-style induction, repaint, and other changes. · modified · good Completed sale; modified state prevents direct stock-car comparison.
  • High bid $14,750

    Apr 25, 2018 · Bring a Trailer

    BS23H2B473338 with donor-body and replacement-drivetrain history. · modified · project No-sale high bid, not a completed transaction.

Values move with paperwork, originality, options, condition, venue, and body style. High bids and guide values are labeled separately from completed sales.

Reference records

Options, Colors & Components

Source-backed details for trim, chassis, production, and authenticity.

Engine Details

  • Early Cuda baseline E55 340 four-barrel, 240 SAE net hp at 4,800 rpm and 290 lb-ft at 3,600 rpm · Standard in early factory literature and retained after the 318 baseline change · engine assembly / specification
  • Later Cuda baseline E44 318 two-barrel, 150 SAE net hp at 4,000 rpm and 260 lb-ft at 1,600 rpm · Later standard engine under Product Information Bulletin No. 5 · engine assembly / specification
  • 340 induction Carter ThermoQuad four-barrel with single-snorkel low-restriction air cleaner · 1972 Cuda 340 path; verify carburetor number and date on the individual car · carburetor / specification
  • Electronic ignition Standard with the 340; scheduled as an option for the 318 when available · The bulletin preserves the engine-dependent ignition boundary · ignition / specification

Transmission

  • Factory transmission 3-speed floor-shift manual
  • Factory transmission A833 close-ratio 4-speed manual for the 340
  • Factory transmission TorqueFlite 3-speed automatic

Options

Early 340 and later 318 engine transition reference for the 1972 Plymouth CudaClassic Muscle · Reference illustration

Paint

1972 Plymouth Cuda rear three-quarter view showing the black lower rear panel and Cuda identificationsv1ambo via Wikimedia Commons · CC BY 2.0

Appearance

1972 Plymouth Cuda grille and performance-hood view; removable panels and trim do not authenticate the underlying carsv1ambo via Wikimedia Commons · CC BY 2.0

Interior

Chassis

Production

1972 Plymouth Cuda front and side view in exact-year model contextsv1ambo via Wikimedia Commons · CC BY 2.0
Manual, automatic, and performance-axle choices reference for the 1972 Plymouth CudaClassic Muscle · Reference illustration

Authenticity

Torsion-bar chassis, heavy-duty suspension, and brakes reference for the 1972 Plymouth CudaClassic Muscle · Reference illustration
  • Model and body identity BS23 identifies the Cuda two-door hardtop; the sixth VIN character is 2 for model year 1972 · VIN plate, fender tag, broadcast sheet, title history, and factory paperwork · fraud detection
  • Engine transition G in the fifth VIN position supports the later 318 path; H supports the 340 path. Early literature made the 340 standard before the bulletin moved the baseline to the 318 · VIN, fender tag, broadcast sheet, window sticker, engine pad, and dated production records · numbers matching
  • Engine assembly and dates Engine code, casting and assembly dates, pad stamp, carburetor, ignition, and exhaust should agree with the scheduled build and retained records · Engine block pad and castings, carburetor tag or number, distributor, exhaust, broadcast sheet, and restoration records · date correctness
  • Transmission and axle agreement Three-speed, A833 four-speed, or TorqueFlite plus axle ratio and Sure-Grip status must match the car's tags, broadcast sheet, and assembly identifiers · Fender tag, broadcast sheet, transmission stamping, axle tag and stamp, shifter and linkage, and service history · numbers matching
  • Paint, trim, and cabin agreement Paint code, vinyl roof or sunroof, grille, black rear panel, hood, wheels, upholstery, console, and cluster should reconcile as one ordered build · Fender tag, broadcast sheet, window sticker, protected paint, trim codes, body openings, and interior components · trim correctness
  • Document chain VIN, fender tag, broadcast sheet, window sticker, ownership trail, and component dates should agree without unexplained substitutions · Original records, registry history, title chain, inspection report, and restoration invoices · fraud detection

Still Researching

  • production The reported 1,946 318 and 5,864 340 subtotals equal 7,810, leaving 18 cars unreconciled against the reported 7,828 Cuda total; other secondary model-line totals also differ.
  • brakes The final November 1972 factory parts catalog resolves the standard model-year drum dimensions as 10 x 2 1/2 inches front and rear; individual-car assembly identity, effective dates, and service history remain unresolved.
  • rear axle One universal standard axle ratio is not justified across early 340 and later 318 Cudas.

Codes & names

Names & Engine Codes

Common names and codes are grouped so LS6 references point to the same engine, not separate pages.

Interior and appearance choices reference for the 1972 Plymouth CudaClassic Muscle · Reference illustration
1972 Cuda 318/340 engine range 1972 Cuda 318/340 LA V8 range
1972 Plymouth Cuda 318 and 340 1972 Cuda 318/340 LA V8 range
BS23 G/H engine range 1972 Cuda 318/340 LA V8 range
1972 Cuda engine transition 1972 Cuda 318/340 LA V8 range

Photo and video gallery

Gallery

3 photos and videos

Sources & Documentation

Reader contributions

Improve the record

Send a correction, source, or photo lead. Updates are checked before they appear on the car page.

Explore more Related cars & components 13 links