1969 Oldsmobile 442 Hurst Olds 455

Muscle car powered by Oldsmobile Rocket 455-cu-in V8, four-barrel.

1969 Oldsmobile Hurst/Olds photographed by 1969ho; used as representative exact-year Hurst/Olds exterior context, not individual-car proof.

Production hardtops 906 production hardtops documented by H/OCA

Engine 455-cu-in four-barrel Oldsmobile V8; Hemmings reports 380 hp and 500 lb-ft

Transmission TH400 automatic with Hurst Dual-Gate shifter

Exterior identity Cameo White with Fire Frost Gold striping/panels, H/O hood scoop and rear spoiler

Story

1969 Hurst/Olds at a glance

The 1969 Hurst/Olds 455 was a special-edition 4-4-2 hardtop program associated with Oldsmobile and Hurst Performance, with conversion work documented at Demmer in Lansing after the Oldsmobile assembly process. Hurst/Olds Club material describes the 1969 production cars as hardtops, while separate promotional convertibles were built outside the production-car total [src-hoca-spotter-1969; src-hoca-production-numbers].

The public identity is the white-and-gold H/O: Cameo White body paint, Fire Frost Gold striping/panels, prominent hood scoop, rear spoiler, special mirrors, H/O emblems, 15-inch chrome Super Stock II wheels, and Goodyear Polyglas GT tires are supported by club and Hemmings references [src-hoca-history; src-hemmings-buyers-guide]. The powertrain record is narrower: H/OCA and Hemmings identify a 455-cubic-inch four-barrel Rocket V-8, a Turbo Hydra-Matic 400 coded OH, and a Hurst Dual-Gate shifter; Hemmings reports 380 hp and 500 lb-ft for the L32 455 installation [src-hoca-spotter-1969; src-hemmings-buyers-guide].

Authenticity research should not rely on paint, badges, or captions alone. The stronger markers are the Lansing 442 hardtop VIN pattern, Fisher Body tag data such as TR 930 and 50 50 paint on documented examples, VIN stampings on drivetrain components, 455 engine casting and head/intake/carburetor details, OH-coded TH400 tag, and documented Demmer/Hurst registration evidence where present [src-hoca-spotter-1969; src-hoca-numbering-1969]. H/OCA also warns that Hurst registration plaque numbers are not production sequence numbers, so numeric claims need registry or document review before publication [src-hoca-numbering-1969].

Coverage remains conservative where the available references did not provide a full factory option matrix, complete paint-chip formulas, or a verified build-sheet/dealer-order code for the H/O package. Those gaps are recorded below rather than filled from generic 4-4-2 assumptions.

**1969 Oldsmobile 442 Hurst/Olds exterior; reviewed as exact-year H/O visual context, not provenance evidence for a specific car.**Ideal Classic Cars / Wikimedia Commons · CC BY-SA compatible Commons media

Specs

Car type: Muscle car
Body: Holiday Coupe / 2-door hardtop
Engine: Oldsmobile Rocket 455-cu-in four-barrel V8
Horsepower: 380 hp reported by Hemmings for the 1969 H/O L32 455
Torque: 500 lb-ft reported by Hemmings
Carburetion: Rochester Quadrajet 4-barrel, with stamping variations noted by H/OCA

Equipment

Hurst Dual-Gate shifter
functional outside-air hood scoop with H/O 455 callouts
rear pedestal spoiler
15 x 7 chrome Super Stock II wheels
power front disc brakes
heavy-duty cooling with 4-core radiator

Engine-bay detail crop from approved 1969 Hurst/Olds media, used as visual context for the Rocket 455 installation; not a casting/date-code proof image.1969ho / Wikimedia Commons derivative · Derived from approved Commons media

Linked Parts

Price history

Values

Nominal dollars from original price sheets, auction archives, and approved value references.

Original Price

A verified original price is not yet available for this car.

Market Observations

Auction sale $187,000

May 14, 2026 · Mecum Indy
Hurst/Olds no. 176, VIN 344879M347922, with concours frame-off restoration using NOS parts to Oldsmobile Club of America standards, retained 455/380-hp V8, automatic transmission, five miles since restoration, and 67,225 miles shown. · restored · concours Mecum records the $187,000 completed sale. Concours is retained as the auction's explicit restoration-grade description rather than an independent project inspection.
1969 Oldsmobile Hurst/Olds 344879M347922
Auction sale $110,000

Jan 18, 2025 · Mecum Kissimmee
Hurst/Olds 344879M389911 with frame-off restoration, original matching-numbers 455/380-hp V8 and Turbo Hydra-Matic automatic, broadcast sheet, multiple awards, and 54,935 miles shown. · restored · excellent Mecum records the $110,000 sale and primary automatic-transmission specification. Hagerty independently classifies the same observation as condition #2 Excellent; conflicting aggregator manual labels are excluded.
1969 Oldsmobile Hurst/Olds 344879M389911 1969 Oldsmobile 4-4-2 Hurst 344879M389911 condition and sale record
Auction sale $82,553

Jul 31, 2024 · Bring a Trailer
Hurst/Olds 455 344879M400500 with prior rotisserie refurbishment and repaint, 455 V8, TH400 automatic, 3.91 anti-spin axle, extensive factory/Hurst documentation, and 3,600 miles shown TMU. · restored · unknown Bring a Trailer records the $82,553 completed sale. A prior 2021 no-sale of this chassis is excluded.
1969 Oldsmobile Hurst/Olds 455 344879M400500
High bid $29,000

Dec 16, 2020 · Bring a Trailer
Documented Hurst/Olds conversion 344879M361607 with a replacement rebuilt 455, EFI, aluminum heads, headers, automatic transmission, repaint, underbody corrosion, and 14,000 miles shown TMU. · modified · unknown Bring a Trailer records the $29,000 high bid with reserve not met, not a completed sale. Hurst Performance Research documentation identifies the Demmer Engineering conversion; replacement powertrain and condition issues remain explicit.
1969 Oldsmobile Hurst/Olds 344879M361607
Auction sale $82,500

Mar 28, 2010 · RM Auctions Fort Lauderdale
1969 Oldsmobile 4-4-2 Hurst Holiday Coupe 344879M366778. · unknown · unknown Hagerty records the $82,500 RM Auctions sale. The indexed archive does not report transmission, engine originality, axle, restoration, documentation, mileage, or condition, so none is inferred.
1969 Oldsmobile 4-4-2 Hurst 344879M366778 past sale

Values move with paperwork, originality, options, condition, venue, and body style. High bids and guide values are labeled separately from completed sales.

Reference records

Options, Colors & Components

Source-backed details for trim, chassis, production, and authenticity.

Transmission

Factory transmission Turbo Hydra-Matic 400 automatic
Factory transmission Hurst Dual-Gate shifter

Options

H/O 1969 Hurst Olds 455 conversion package required · performance · Hurst/Olds package content included the Oldsmobile Rocket 455 four-barrel V8, TH400 automatic with Hurst Dual-Gate shifter, Cameo White and Fire Frost Gold appearance treatment, functional hood scoop with H/O 455 callouts, rear pedestal spoiler, Super Stock II wheels, power front disc brakes, special mirrors, and Hurst/Olds emblems. Original order-code and individual-car paperwork detail remains car-specific.

Authenticity

Fisher Body tag 1969 Lansing hardtop body data with TR 930 and 50 50 PNT on documented H/O examples · Cowl/firewall tag under hood near power-brake booster/driver-side upper cowl · fraud detection
VIN pattern 344879M followed by six-digit Oldsmobile sequence for 1969 Lansing 442 Holiday Coupe examples · Dash VIN plate visible through windshield; compare to drivetrain/frame stampings where possible · fraud detection
Engine block and VIN derivative 455 four-barrel engine, casting 396021F, red paint; VIN derivative stamped on small pad below cylinder head behind power steering pump · Driver-side engine pad below cylinder head, behind power steering pump · numbers matching
Cylinder heads C or D cast heads recognized by H/OCA; many researched cars used D heads despite engineering-order expectations · Front of left cylinder head and rear of right cylinder head · trim correctness
Intake manifold Casting 405233, red-painted iron intake with PCV port by thermostat housing · Top of engine intake manifold · numbers matching
Transmission tag and case stamp Turbo 400 with OH code and 69 model-year tag; partial VIN stamped on left side of case · Tag on right side of transmission; partial VIN on left side case · numbers matching
Hurst registration plaque Plaque number, if present, is a Hurst registration/mailing-list number, not a production sequence number · Interior plaque if original owner returned registration card · fraud detection

Still Researching

production Hardtop production is well supported, but prototype/pre-production counts and promotional convertible replacement history vary by reference and should not be merged into production totals without registry review.
paint colors Cameo White 50 50 is documented, but the exact factory/body-shop paint code or formula for Fire Frost Gold striping was not verified in reviewed references.

Codes & names