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Muscle car

1968 Oldsmobile 442 Hurst Olds 455

Muscle car powered by Oldsmobile 455 Hurst/Olds V8.

1968 Oldsmobile Hurst/Olds photographed by SsmIntrigue; used as representative exact-model exterior context.
Build Pathway Oldsmobile production car completed with Hurst Performance / Demmer Engineering conversion work
Production 515 production cars reported: 451 hardtops and 64 Sport Coupes, plus 4 promotional convertibles
Engine 455 cu in Oldsmobile four-barrel V8; W-45 non-A/C and W-46 A/C identification paths
Transmission OW-code Turbo-Hydramatic 400 automatic with Hurst Dual-Gate shifter
Visual Identity Z-Z Peruvian Silver body paint with Ebony Black accents and black interior

Story

1968 Oldsmobile 442 Hurst/Olds 455

The 1968 Hurst/Olds is the first Hurst/Olds and one of the cleanest examples of a muscle-car loophole becoming a legend. GM's intermediate-car engine policy kept regular A-body cars below the 455-cubic-inch line, but Oldsmobile and Hurst worked around the boundary by pairing the 4-4-2 body with a specially prepared Oldsmobile 455 and Hurst conversion work. Hurst/Olds Club history credits George Hurst, Jack "Doc" Watson, Oldsmobile, and Demmer Engineering as the key names behind the package.

The package was not just a stripe kit. The Hurst/Olds Club spotter guide records 515 production cars: 451 Holiday hardtops and 64 Sport Coupes, with four additional convertibles converted by Hurst Performance for promotional use. The car carried a 455-cubic-inch four-barrel Oldsmobile V8, W-45 identity for non-air-conditioned cars and W-46 identity for air-conditioned cars, a Turbo-Hydramatic 400 automatic coded OW, and the Hurst Dual-Gate shifter in a small Hurst console.

Visually, the 1968 car is restrained compared with later H/O cars. The source material identifies Peruvian Silver upper and lower body paint, black accents and stripes, a black trunk treatment, red inner fender liners, Hurst exterior emblems, walnut dash applique, and black interior as key identity clues. The paint reference from the Hurst/Olds Club lists 1968 body paint as code Z Peruvian Silver with an Ebony Black stripe, while also warning that modern paint conversions may not perfectly match original lacquer appearance.

For buyers and restorers, the car is paperwork-sensitive. A real claim should line up body codes, Z-Z paint code evidence, VIN and registry data, engine casting and head evidence, OW transmission code, axle code, brake hardware, Hurst Dual-Gate equipment, interior details, and Demmer/Hurst conversion clues. This page treats the photos as viewing context and keeps authenticity tied to Hurst/Olds Club spotter records, paint references, and car-specific documentation.

1968 Oldsmobile 4-4-2 in Peruvian Silver photographed by Elise240SX; used as same-year donor-body and color context, not Hurst/Olds proof.Elise240SX via Wikimedia Commons · CC BY-SA 4.0

Price history

Values

Nominal dollars from original price sheets, auction archives, and approved value references.

Original Price

A verified original price is not yet available for this car.

Market Observations

  • Auction sale $94,600

    Sep 9, 2022 · Mecum Dallas 2022

    Ground-up-restored hardtop 344878M395953 with air conditioning, power brakes, and documented Oldsmobile Club of America show awards. · restored · unknown Mecum records a $94,600 charity-benefit sale for VIN 344878M395953. The archive describes a prior ground-up restoration, 455 and Turbo 400, Code Z-Z Peruvian Silver, Code 940 black interior, Hurst-specific equipment, and multiple Oldsmobile Club of America awards including a reported 998/1,000-point result. The auction does not expose a normalized Hurst/Olds Club registry row, so car identity and award history remain consignor-reported.
  • Auction sale $31,900

    Oct 16, 2020 · Mecum Dallas 2020

    Auction-identified Hurst/Olds no. 320, hardtop 344878M413659, with a 2017 repaint and rebuilt date-correct replacement 455 block. · modified · unknown Mecum records a $31,900 sale for VIN 344878M413659. The archive identifies Hurst/Olds number 320 of 515, but it also discloses Peruvian Silver paint completed in 2017 and a 455 rebuilt in 2018 around a correct-date replacement block. Modified classification preserves that replacement-engine distinction; the car number and Hurst/Olds identity remain consignor-reported rather than independently certified by this project.
  • High bid $62,000

    Aug 3, 2019 · Mecum Harrisburg 2019

    Frame-off-restored post coupe 344778M413669, identified by the auction as Demmer-list car 368 with a factory-correct 455 and 3.91 differential. · restored · unknown Mecum records a $62,000 Bid Goes On high bid rather than a completed sale. The archive identifies a post coupe, car 368 on the Demmer list, one of 515 built, a frame-off restoration, a factory-correct 455, Turbo Hydra-Matic 400, T3 3.91 differential, and original Chesrown Oldsmobile delivery. The car number, history, and equipment remain consignor-reported despite the listed receipts and brochure.

Values move with paperwork, originality, options, condition, venue, and body style. High bids and guide values are labeled separately from completed sales.

Reference records

Options, Colors & Components

Source-backed details for trim, chassis, production, and authenticity.

Transmission

  • Factory transmission Turbo-Hydramatic 400 automatic with OW code
  • Factory transmission Hurst Dual-Gate shifter

Options

Source-document visual for reviewed 1968 Hurst/Olds evidence that documents S5 and T3 Positraction rear-axle code context; not a rear-axle photograph.Classic Muscle · Reference illustration

Appearance

1968 Oldsmobile 442 photographed by Kevauto; used as same-year 4-4-2 front-end context.Kevauto via Wikimedia Commons · CC BY-SA 4.0

Production

1968 Hurst/Olds photographed at Demmer Engineering; used as conversion-history context.1969ho at English Wikipedia via Wikimedia Commons · CC BY 3.0

Authenticity

Hurst/Olds display image by BUTTON74; used as restored Hurst/Olds presentation context.BUTTON74 via Wikimedia Commons · CC BY-SA 4.0
  • Hurst/Olds package identity Hurst/Olds Club-recognized VIN/body evidence, Z-Z paint code, H/O emblems, Hurst conversion equipment, and Demmer/Hurst context aligned with the car · VIN, body plate, cowl tag/body code, registry records, Hurst/Olds Club documentation, original paperwork, and physical trim evidence · fraud detection
  • 455 W-45/W-46 engine identity 455cid four-barrel engine with W-45 non-A/C or W-46 A/C evidence, matching head/casting and documentation context · Engine casting, head letters/casting numbers, build paperwork, registry records, and date-code evidence · numbers matching
  • OW Turbo-Hydramatic and Dual-Gate evidence OW-coded Turbo-Hydramatic 400 paired with curved-style Hurst Dual-Gate shifter and small Hurst console · Transmission code plate/stamp, console/shifter hardware, build records, and interior evidence · date correctness
  • Paint and interior codes Z-Z Peruvian Silver upper/lower body, Ebony Black stripe/accent treatment, and black interior unless a known dealer exception is documented · Body plate/cowl tag, paint layers, trim evidence, restoration records, and Hurst/Olds Club paint references · trim correctness
  • Axle and brake evidence S5 3.08 Positraction on W-46 A/C cars or T3 3.91 Positraction on W-45 non-A/C cars, with power four-piston front disc brakes · Axle tube stamp, brake hardware, build documentation, and car-level inspection · numbers matching
  • Fisher body tag decode Fisher body tag should decode as 1968 Oldsmobile Cutlass body 3687 hardtop or 3677 Sport Coupe, LAN Lansing build, TR940 black vinyl bucket seats, and Z-Z Peruvian Silver upper/lower paint; the source identifies Z-Z as unique to 1968 Cutlass-body Hurst/Olds cars. · Fisher body tag under the hood on the cowl above the power brake booster area. · fraud detection
  • Dash VIN and H/OCA 515-VIN list check Dash VIN should decode as Oldsmobile 442 V8 body, 87 Holiday Coupe or 77 Club Coupe, 1968 model year, Lansing assembly, and a six-digit Oldsmobile sequential number that can be checked against the Hurst/Olds Club list of all 515 VINs. · Dash VIN tag viewed through the windshield and Hurst/Olds Club of America registry/research-library VIN records. · fraud detection
  • Engine block VIN stamp and casting evidence 455cid four-barrel engine with casting number 396021 F and a partial VIN stamp formatted as Oldsmobile division, 1968 model year, Lansing plant, and the last six VIN digits; W-46 A/C cars are associated with C-head/casting 394548 and W-45 non-A/C cars with D-head/casting 400370, while the club notes either head has appeared on untouched cars. · Engine casting surfaces, the small smooth pad on the block below the cylinder head behind the power steering pump, and cylinder-head casting/letter locations. · numbers matching
  • Transmission OW tag and VIN stamp Turbo-Hydramatic 400 transmission should carry OW coding with 68 production-year indication on the right-side tag, an individual transmission sequential number, and a VIN stamp on the left side using the same division/year/plant/last-six format as the engine block. · Transmission tag on the right side of the unit and VIN stamping on the left side of the transmission case. · numbers matching
  • Demmer/Hurst conversion content Hurst Performance's 1968 conversion at the Demmer facility is described as black stripe and black trunk painting, installation of the Dual-Gate shifter and small Hurst console, three exterior Hurst/Olds emblems, three-piece walnut dash trim, and the glove-box decal. · Exterior paint layers and stripe/trunk treatment, shifter and console hardware, front-fender and trunk emblems, dash trim, glove-box decal, and Hurst/Olds Club documentation. · trim correctness

Still Researching

  • production The page includes club-reported production totals and body splits, but individual-car VIN/registry rows are not normalized into public data.
  • interior The page includes black interior, walnut dash, Dual-Gate shifter, and console records, but full upholstery and accessory combinations need build-sheet support.
  • authenticity markers The page now has structured authenticity rows for Fisher body tag decode, dash VIN/H/OCA 515-VIN list checking, engine partial-VIN/casting context, OW transmission tag/VIN evidence, axle/brake evidence, and Demmer/Hurst conversion content, but it still does not contain normalized per-car VIN, body, engine, transmission, axle, paint, trim, or inspection records.

Codes & names

Names & Engine Codes

Common names and codes are grouped so LS6 references point to the same engine, not separate pages.

1969 Oldsmobile 442 Hurst photographed by John Lloyd; used as follow-up Hurst/Olds lineage context.JOHN LLOYD from Concrete, Washington, United States via Wikimedia Commons · CC BY 2.0
455 Hurst/Olds Oldsmobile 455 Hurst/Olds V8
Hurst/Olds 455 Oldsmobile 455 Hurst/Olds V8
455 Rocket Oldsmobile 455 Hurst/Olds V8
455 Rocket V8 Oldsmobile 455 Hurst/Olds V8
W-45 455 Oldsmobile 455 Hurst/Olds V8
W45 455 Oldsmobile 455 Hurst/Olds V8
W-46 455 Oldsmobile 455 Hurst/Olds V8
W46 455 Oldsmobile 455 Hurst/Olds V8
455cid four-barrel Oldsmobile 455 Hurst/Olds V8
H/O 455 Oldsmobile 455 Hurst/Olds V8

Photo and video gallery

Gallery

11 photos and videos

Sources & Documentation

Explore more Related cars & components 14 links