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Muscle car

1974 Oldsmobile Hurst/Olds W-30 455

Muscle car powered by 1974 Oldsmobile W-30 455 V8.

1974 Hurst/Olds W-30 production coupe in restored street presentation
Production 380 W-30 coupes from 1,800 regular-production Hurst/Olds
Engine V-code 455, 230 hp SAE net
Transmission OX-tag Turbo Hydra-Matic 400 with Hurst Dual-Gate
Axle 3.23 with A/C or 3.42 without A/C
Conversion Lansing assembly followed by Hurst work in Ferndale

Story

1974 Oldsmobile Hurst/Olds W-30 455

The 1974 Hurst/Olds was a collaboration, not a decal package applied entirely on the Oldsmobile line. Cutlass S coupes were assembled in Lansing and trucked to Hurst Performance Research in Ferndale, where the production cars received the simulated roll-bar roof treatment, gold graphics, Hurst/Olds emblems, hood ornament, and, on W-30 cars, the Dual-Gate shifter and console emblem.

Two engine paths were offered. The regular 350 accounted for 1,420 production coupes; the W-30 configuration paired a V-code 455 with a heavy-duty Turbo Hydra-Matic 400 and accounted for 380. The 455 was rated at 230 SAE net horsepower and 370 lb-ft of torque. It used KA heads, a Rochester Quadrajet, dual-snorkel air cleaner, dual exhaust, and an OX-tag TH400. Air-conditioned cars used a 3.23 axle, while non-air-conditioned cars used a 3.42 Anti-Spin axle.

FE2 Rallye suspension, front and rear stabilizer bars, power front disc brakes, 15-inch gold Super Stock III wheels, and the Hurst Dual-Gate made the W-30 more than a visual special. Inside, every reviewed W-30 path used swivel bucket seats and a console; black and white interiors had gray cloth inserts, and a Hurst digital tachometer was optional.

The pace-car connection requires careful wording. Production coupes used contrasting vinyl and stainless trim to simulate the roll bar on the roof-cut actual pace cars. Full Indianapolis lettering was optional. A production car without the decal kit can still be authentic, while an ordinary Cutlass with pace decals is not automatically a Hurst/Olds.

Authentication starts with paperwork and then reconciles the body tag, V-code VIN, engine and transmission VIN stamps, casting and part numbers, axle, roof conversion, paint, interior, and Hurst-installed details. The Hurst/Olds Club documents 1,800 regular-production coupes, 380 with the W-30 455, plus separately scoped Indy support vehicles.

Roof-cut 1974 Indianapolis 500 Hurst/Olds pace car; historical context, not the production-coupe roofDoctorindy via Wikimedia Commons · CC BY 4.0

Price history

Values

Nominal dollars from original price sheets, auction archives, and approved value references.

Original Price

  • Base MSRP $4,516

    1974 Hurst/Olds W-30 suggested new price (1974)

    Hemmings reports the exact-year W-30 price new before additional options.
  • Option price $725

    Hurst conversion package (1974)

    Suggested list price reported in the May 1974 period road test.

Values move with paperwork, originality, options, condition, venue, and body style. High bids and guide values are labeled separately from completed sales.

Reference records

Options, Colors & Components

Source-backed details for trim, chassis, production, and authenticity.

Engine Details

  • VIN engine code V · 1974 Hurst/Olds W-30 455 · engine assembly / stamp · fifth character of the vehicle identification number
  • Block and cylinder heads 396021F or 396021FA block with KA cylinder heads · 1974 Hurst/Olds W-30 455 · engine assembly / casting number · block casting and front/rear cylinder-head casting marks
  • Factory output 230 hp SAE net at 4,300 rpm and 370 lb-ft at 2,800 rpm · 1974 W-30 455 · engine assembly / specification
  • Carburetor and induction Rochester Quadrajet 7044559 with dual-snorkel air cleaner · 1974 Hurst/Olds W-30 455 · carburetor / part number

Transmission

  • Factory transmission M40 Turbo Hydra-Matic 400 automatic with OX tag and Hurst Dual-Gate shifter

Options

W-30 455 reference for the 1974 Oldsmobile Hurst/Olds W-30 455Classic Muscle · Reference illustration

Authenticity

Anti-Spin Rear Axle reference for the 1974 Oldsmobile Hurst/Olds W-30 455Classic Muscle · Reference illustration
  • Hurst/Olds identity Car-specific paperwork and conversion details support a Lansing-built Cutlass S transferred to Hurst's Ferndale facility · Window sticker, invoice, build records, ownership file, body, roof, graphics, and Hurst-installed details · other
  • Body and VIN Body tag begins ST 74 3AG37 LAN and VIN uses 3G37V4M for a Lansing W-30 455 coupe · Cowl body tag and driver-side dashboard VIN · trim correctness
  • Engine identity VIN-matched 396021F/FA 455 block, KA heads, 412753 intake, 7044559 Quadrajet, and date-compatible components · Driver-side block VIN pad, castings, carburetor stamp, distributor, manifolds, and paperwork · numbers matching
  • Transmission and axle OX-tag 1974 TH400 with matching VIN and documented 3.23 or 3.42 Anti-Spin axle · Transmission tag and case VIN, axle code and ratio, differential, shifter, and factory records · date correctness
  • Paint, roof, and interior 11-11 or 19-19 paint, TR950 or TR957 interior, AN7 swivel seats, 19X console, and correctly configured roof treatment agree with records · Body tag, paint layers, upholstery, quarter glass, roof trim, console, graphics, and paperwork · trim correctness

Still Researching

  • authenticity markers The model record cannot prove an individual car's Hurst conversion, original engine, transmission, axle, paint, roof, graphics, interior, options, or ownership history.
  • brakes Factory dimensions and system type are normalized for the Cutlass S power front-disc and rear-drum system, but dated service component numbers and individual-car hardware applicability remain open.

Codes & names

Names & Engine Codes

Common names and codes are grouped so LS6 references point to the same engine, not separate pages.

FE2 Rallye Chassis reference for the 1974 Oldsmobile Hurst/Olds W-30 455Classic Muscle · Reference illustration
1974 Hurst Olds W-30 455 1974 Oldsmobile W-30 455 V8
1974 Oldsmobile V-code 455 1974 Oldsmobile W-30 455 V8
1974 Hurst Olds 230-hp 455 1974 Oldsmobile W-30 455 V8

Photo and video gallery

Gallery

6 photos and videos

Sources & Documentation

Reader contributions

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