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Muscle car

1968 Beaumont SD 396

Muscle car powered by 325-hp or optional 350-hp 396 Econo-Jet V8.

Stock-presenting 1968 Beaumont SD 396 Sport Coupe showing the split grille, simulated hood intakes, side stripe, and SD 396 identification.
Make Beaumont was a separate General Motors of Canada make, not a Pontiac model.
Bodies The SD 396 was offered as a 112-inch-wheelbase Sport Coupe or convertible.
Engines The 325-hp 396 was standard and a 350-hp 396 was optional; the 375-hp L78 was not offered.
Identity GM Canada records and 73837/73867 body-series evidence matter more than badges or a replacement 396.

Story

The 1968 Beaumont SD 396 was General Motors of Canada's A-body muscle car, sold by Canadian Pontiac-Buick dealers but wearing Beaumont as its make. It shared its structure and Chevrolet big-block power with the Chevelle while using a split grille, narrow rear lamps, maple-leaf identification, LeMans-influenced instrument panel, and its own Sport Deluxe trim.

Two factory 396s

The SD 396 brochure makes the powertrain boundary clear. A chrome-dressed 325-horsepower 396 was standard. A 350-horsepower hydraulic-lifter 396 was optional, while the solid-lifter 375-horsepower L78 offered in the Chevelle was not listed for the Beaumont. The standard transmission was a heavy-duty, fully synchronized three-speed with a floor shifter and 11-inch clutch. Buyers could add a four-speed manual or three-speed Hydra-Matic automatic.

Heavy-duty springs and shocks, rear suspension frame braces, dual 2.5-inch exhausts, 14-by-6 wheels, and red- or white-stripe wide-oval tires were standard SD equipment. Self-adjusting drum brakes were standard. Power-assisted front discs, Positraction, power steering, and a temperature-controlled radiator fan were among the extra-cost choices.

Sport Deluxe, not Super Duty

SD meant Sport Deluxe. The coupe and convertible used simulated hood intakes, a side stripe terminating in SD 396 identification, Beaumont's split grille and maple-leaf emblem, and Beaumont-specific rear lamps. A split-bench all-vinyl front seat was standard; Strato buckets and a console were optional. A tachometer, instrument gauges, tilt steering, light monitoring, air conditioning, vinyl roof, and other comfort options could be ordered, so buckets, a console, or a tachometer should never be treated as universal equipment.

Authenticate the whole car

The durable identity starts with a 73837 Sport Coupe or 73867 convertible body-series record and a GM of Canada Vintage Vehicle Services report. The dash VIN, passenger-side cowl tag, original dealer paperwork, engine and transmission stamps, rear-axle evidence, paint and trim codes, and protected body details should agree. Beaumont trim can be installed on a Chevelle, and a 396 or SD stripe can be added later. The emblems are useful inspection points, not provenance by themselves.

Published production references disagree. Hemmings reports 767 SD 396s, including 65 convertibles, which implies 702 coupes. Other marque sources report 66 convertibles, 680 total cars, or use 702 as an overall count. Those figures remain in their original scopes until GM Canada records reconcile the discrepancy.

1968 Beaumont SD profile with the factory-style body stripe; wheels and radial tires are non-stock and are not specification evidence.Crwpitman via Wikimedia Commons · CC BY-SA 4.0

Price history

Values

Nominal dollars from original price sheets, auction archives, and approved value references.

Original Price

  • Base MSRP CA$3,359

    1968 Beaumont SD 396 convertible profiled by Hemmings (1968)

    Hemmings labels this as the Canadian-dollar base price in specifications for the profiled 325-hp, TH400-equipped convertible. It is not applied to the Sport Coupe body style or presented as an as-optioned total.

Market Observations

  • Price guide value $60,000

    Jul 28, 2026 · Hagerty Valuation Tools · Current guide point

    Guide value for a stock-spec 396/325 two-door convertible in condition #3 Good. · restored · good Current guide observation, not a completed transaction and not applicable to every body, engine, or documentation state.
  • Auction sale $39,600

    Mar 11, 2016 · Mecum Kansas City

    VIN 7383781107523; 325-hp 396, automatic, teal exterior, white interior. · restored · excellent Completed vehicle-specific sale; auction catalog incorrectly files the make as Pontiac.

Values move with paperwork, originality, options, condition, venue, and body style. High bids and guide values are labeled separately from completed sales.

Reference records

Options, Colors & Components

Source-backed details for trim, chassis, production, and authenticity.

Engine Details

  • Standard 396 Econo-Jet V8 325 gross hp · 1968 Beaumont SD 396 Sport Coupe and convertible · engine assembly / specification
  • Optional 396 Econo-Jet V8 350 gross hp · extra-cost 1968 Beaumont SD 396 power team · engine assembly / specification

Transmission

  • Factory transmission Heavy-duty fully synchronized three-speed manual with floor shifter and 11-inch clutch: standard
  • Factory transmission Four-speed manual: optional
  • Factory transmission Hydra-Matic three-speed automatic: optional
  • Factory transmission The factory power-team chart applies the heavy-duty three-speed, four-speed, and Hydra-Matic paths to both the 325-hp and 350-hp SD 396 engines; its Powerglide exception excludes Sport Deluxe models.

Options

Beaumont Was the Make reference for the 1968 Beaumont SD 396Classic Muscle · Reference illustration

Paint

Beaumont SD front detail showing the split grille, maple-leaf center emblem, quad lamps, and hood treatment; custom wheels are visible.Bull-Doser via Wikimedia Commons · Public domain

Authenticity

Three Transmission Paths reference for the 1968 Beaumont SD 396Classic Muscle · Reference illustration
  • Marque identity Beaumont make built by General Motors Products of Canada and sold through Pontiac-Buick dealers · GM Canada Vintage Vehicle Services report, VIN, cowl tag, and original sales records · fraud detection
  • SD body series 73837 Sport Coupe or 73867 convertible · Dash VIN, cowl tag, GM Canada report, and original dealer records · fraud detection
  • VIN and cowl-tag location VIN at the driver-side dash; cowl tag on the passenger side of the cowl · Visible through windshield and under hood · fraud detection
  • Factory 396 configuration 325-hp standard or 350-hp optional 396 matched to period-correct transmission and axle evidence · GM Canada record, engine pad and dates, transmission stamp, rear axle code, and supporting paperwork · numbers matching
  • Beaumont trim Split grille and maple leaf, narrow rear lamps, SD 396 stripe, hood treatment, and Beaumont cabin details · Exterior and cabin inspection, protected mounting points, trim codes, and period photographs · trim correctness

Still Researching

  • production The coupe figures are reconciled as 680 Canadian-market cars plus 22 exports for 702 total, and 702 coupes plus 65 convertibles yields the 767-car scope. Old Cars Weekly separately reports 66 convertibles and describes a company-assigned car outside the formal dealer sales pool, but no reviewed GM Canada ledger proves whether an administrative unit explains the one-car difference.
  • paint colors The brochure promises 18 exterior colors, while the reviewed Canadian chart establishes a 15-color shared core plus additional Canadian colors without a definitive Beaumont-only compatibility matrix.
  • interior Seat layouts and several color examples are documented, but the complete trim-code, paint, top, and body-style compatibility matrix is not.
  • rear axle Documented 3.08 automatic and 3.31 four-speed examples plus optional Positraction do not establish the complete engine/transmission/ratio/code matrix.
  • transmission The factory chart establishes both SD 396 engine compatibility paths and excludes Powerglide, but complete transmission assembly suffixes, dates, and unit-level applicability are not documented.
  • authenticity markers The page defines the identity boundary and inspection points but cannot authenticate an individual vehicle.

Codes & names

Names & Engine Codes

Common names and codes are grouped so LS6 references point to the same engine, not separate pages.

12-Bolt Rear Axle reference for the 1968 Beaumont SD 396Classic Muscle · Reference illustration
1968 Beaumont 396 325-hp or optional 350-hp 396 Econo-Jet V8
1968 Beaumont SD 396/325 325-hp or optional 350-hp 396 Econo-Jet V8
1968 Beaumont 325-hp Econo-Jet 325-hp or optional 350-hp 396 Econo-Jet V8
1968 Beaumont L35 396 Econo-Jet 325-hp or optional 350-hp 396 Econo-Jet V8

Photo and video gallery

Gallery

7 photos and videos

Sources & Documentation

Reader contributions

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